Let's Tech Communicate

May

Claire Nicholson shares the latest trends in technical communication from around the world.

In this issue we explore the science of persuasion, discover useful tools for creating graphics, take a look at the Zero Moment of Truth, and get some practical advice for making the most of LinkedIn. This and a whole lot more from around the Net!

The user experience

The ways customers are making decisions about purchasing a product or service are changing, and the Zero Moment of Truth is something we think every Technical Communicator should know about.

Traci Lepore asks us to think about designing for the omni-channel experience (i.e. designing user experience for multiple media) and how we can make it a seamless experience for the user.

Whitney Bradford’s persona case study reminds us about the essentials for breaking down content silos.

Insights

As Technical Communicators there are definitely times when we need critical information to penetrate heads. Have you ever struggled to get people to see things from your point of view? In The Science of Persuasion Dr. Cialdini describes the six universal principles of persuasion that have been scientifically proven to make you more effective, based on groundbreaking research.

In preparation for the TCEurope Conference, Ellis Pratt from Cherry Tree talks this month about how technical communication has evolved and where we’re heading.

Tips and Tricks

Ever wondered when it's the best time to send out a newsletter or an important email? The team at MailChimp has done some research for you.

If you don’t have the budget or the know-how for serious graphics software, we’ve recently discovered Canva. It’s a great, free, easy to use graphics tool that does a good job of basic diagrams, infographics and social media pics. And to help build your graphics library, Scott Nexbitt has evaluated some free stock photos sites.

Are you using your social networks efficiently for business? Brian Smith provides his secret strategies for making the most of LinkedIn.

The newbie tech communicator’s toolbox

We’ve also come across these handy tips for job seekers from Techwhirl, and Larry Kunz explains what good technical communication looks like, using infographics developed to explain the Deepwater Horizon oil spill as an example.

Bit of fun

Experience what it’s like to fall into a black hole, and find out how you can see everything you’ve ever googled (fun but also a bit scary!).

Look out for more fun, tips and tricks in the world of technical communication in next month’s edition. See you then!

Claire Nicholson, TechCommNZ Vice-President