Keep it Physical, Make it Real

October 2016

Southern Communicator’s June issue contains some more great reading for technical communicators in Australasia.

Sue Woolley’s background includes experience in business continuity, business analysis, and technical communication. In two separate articles, she explores the similarities and differences between these roles, and ways for technical communicators to add value. See:

• Business continuity and technical communication – are they so different?
• Are we really business analysts in disguise?

Storytelling is a bit of a buzzword in tech comm these days, especially as the line blurs between marketing and technical content. Jacqueline Frasca shows how we can connect with users by keeping our writing physical – using concrete ideas and stories. She illustrates her points with some great examples, and points out that even if your story leads to a higher word count, it’s worth it if your reader can more quickly absorb the important messages you’re working to convey. See Content marketing storytelling techniques.